After launch
New sites get a pass in the first couple of months—speed, structure, how you show up in search—then into the usual maintenance rhythm.
- Trim weight and fix slow paths—especially on phones.
- Search Console: what queries show up, which pages get clicks, what titles need a tweak.
- Page copy aligned to what you actually sell and where you are.
Search
Local queries—your neighbourhood, your services, the phrases people already type when they are looking for a business like yours.
Titles, sitemap, Search Console. The unglamorous upkeep a web guy used to handle, updated for how search works now.